Kline Predicts Indie Beauty Brand K18 Will Be ‘One to Watch’

Salon hair care brand’s patented molecular mask is a topselling beauty SKU and popular on TikTok with beauty influencers.

K18 has been making headlines in the Kline PRO U.S. database, with revenue growth in excess of 100% in 2021. Just what is this item, and why is it performing so well? While it appears that the indie brand came out of nowhere, a decade of research went into discovering K18Peptide, which the company has patented. K18Peptide is said to reach the core of hair’s keratin or polypeptide chains and reconnect the broken ones, effectively restoring hair to over 90% of its strength and elasticity.   ...

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